|theWord is dedicated to a simple goal: delivering the most engaging and effective communications.
Our focus is on words. We do not rest until they are the best they can possibly be.
And our experience with international businesses who must communicate in English makes theWord a particularly powerful ally for all those aspiring to win export business.
theWord’s work is grounded in deep strategic thinking and understanding. The right words expressing the right message in the right tool are core to delivering strategic intent. Communications fly to their targets only when the purpose and the words are perfectly fused. All of theWord’s consultants have long-standing strategic communications experience ensuring that business strategy can be always be communicated with perfect business sense.
Words are how we transact business; they are the currency of commerce, of life. But unlike cash itself, companies frequently fail to exploit the true value and power of words.
All too often, they adopt a ‘that’ll do’ mentality – not an attitude that would ever apply to cashflow. But wordflow is also capable of real damage when mismanaged. It wastes time and money. Far worse, the opportunity to build relationships is lost.
More importantly, wordflow can be just as potent as cashflow. Managing cash well reaps huge benefits; the business that masters words can dominate its marketplace and strengthen its reputation.