|It is central to theWord that the best creativity is the least creativity.
We don’t go in for the grand gesture, the cash-hungry, eyebrow-raising gimmick. We believe that
less is more, more is less ... but nothing is always nothing.
There’s a famous story about Rabelais. Apologising to a friend for a very lengthy letter, he wrote: “I’m sorry it’s so long; if I’d had more time, I’d have written less.”
That, in a nutshell, is theWord. We marry time and talent to engineer enough of the former to allow full rein to the latter.
We do this by drilling down hard and fast, right into the core of what you need. We articulate the simple truths at the heart of what you want to achieve; you sign them off ... and we go and create.
Once the words have been agreed, we swing into production, either working with your preferred supplier or bringing in other parts of our network to deliver the goods.