The Challenge (Sector: Chemicals): We need to inform our people about sustainable development and what it means for the business.
The underlying business issue: Sustainable Development is a complex subject so we need to make it accessible to all levels of understanding and support individuals in their quest for more information
The Project: An intranet site was structured around two intertwined cores: information and communication support. This would enable colleagues to investigate by themselves and managers to explain more effectively. Each section of the site resembled a pyramid, with simple sharp messaging at the top, and increasing access to technical and detailed data the more a user penetrated. Every piece of source material was studied so that its essence could be extracted into a digest, with a simple explanation of its content, followed by a link. The site was thus an interactive resource that catered for all levels, from the curious to the committed expert, ensuring that a complex but strategically-critical subject was inclusive for all colleagues.