The Challenge (Philips Consumer Electronics): Shifting the brand perception from high volume electronics to lifestyle.
The underlying business issue: The need to maintain employee focus and market engagement
The Project: Clear and universal (i.e. across all international and language boundaries) internal communications on the positive outcome of the merger of two divisions and the timelines within which changes would be undertaken. A key element was maintaining consistent awareness of what was happening, why, what it meant to employees and timelines published in advance regarding the announcement of new management and staff structures. The resulting transparency kept nerves calm, lessened impact in terms of a fall-off in employee engagement, allowing everyone get on with business as usual. |
